ALL CREATIVE WORK IS AN ACT OF REBELLION.
Every great brand begins as a quiet refusal.
A refusal to blend in, to follow the script,
to make beige things for broad appeal.
At INDIEHOUSE, we believe how you show up in the world should be a little dangerous — the arrival that turns heads, raises eyebrows, and maybe makes one person at the table say, “Wait… can she do that?”
(Spoiler: Yes. Yes, she can.)
Because real personal style doesn’t come from playing it safe. It comes from breaking the mold, the expectation - showing up as all of you, no apologies.
That’s not just image. That’s defiance.
And that's our cue.
To be frank —we're not here to help you fit in with what's trending. So if you're here for that, that's not us.
We’re here to help you create the kind of iconic presence that
redefines the trends.
When you choose scents that push back against sameness—fragrances that command attention, spark curiosity, and hint at possibility—you’re not just wearing perfume. You’re making your mark. You’re leading with presence, confidence, and intention in a world that desperately needs it.
Make no mistake: this is how unforgettable stories unfold. One daring scent today, another tomorrow, each revealing a new layer of who you are—and keeping the world guessing what you’ll do next.
All you need to do is decide.
Are you ready?
All you need to do is decide.
Are you ready?
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Our Style
Unapologetically elevated. Effortlessly modern. Rooted in individuality, not imitation. The INDIEHOUSE aesthetic is refined yet daring, curated with the precision of a connoisseur and the eye of an editor. We believe true style is about setting the tone, not following it—and we’re here to help you do the same.
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Our Method
We hold an uncompromising commitment to quality and artistry. We work exclusively with imported, professional-grade perfumer’s materialsin our workshops—no shortcuts, no cheap candle oils—ensuring every fragrance you create meets the highest industry standards.
Each luxury niche brand we curate is chosen for its craftsmanship, authenticity, and artistic relevance, ensuring it deserves a place on your skin and in your story. We believe you deserve fragrances that feel as intentional and refined as the life you lead, and we’re here to deliver exactly that.
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Our People
Our favorite collaborators and teammates aren’t afraid to color outside the lines—they’re too busy redefining what fragrance can be. INDIEHOUSE is a diverse collection of artists, educators, and tastemakers united by a passion for helping you create your perfect image through scent.
We’re here for the trailblazers, the curious, the visionaries ready to express themselves boldly—and we have the expertise and intuition to help you say it differently, beautifully.
ALWAYS ON BRAND
HAPPY
PLACE
READING AT THE BAR
TREND
MAXIMALISM
PICK ME UP
AN AMERICANO
VACAY
SPOT
THE FRENCH RIVIERA
COCKTAIL
ORDER
EXTRA DIRTY, DOUBLE OLIVE
Guilty Pleasure
NO SUCH THING
NEVER
WITHOUT
STUNNING SCENTS, OBVS.
BEHIND
the BRAND
I’m Carrie. Perfumer. Storyteller.
Designing experiences that bring people together through the art of fine fragrance.
Before launching this concept, I was training from the inside — as a Perfumer trying to find my own voice.
Eight years ago, I found myself searching for my voice as a perfumer, studying how the world’s most intriguing brands built collections that felt like art—sometimes following a thread, sometimes delighting in total surprise. I became fascinated with the design of a bottle, the story a brand told, the way the right scent could become a calling card. But to find these brands, I had to travel to New York or Paris, chasing down those who treated fragrance as the art form it is.
When I reached out to bring these brands home to Atlanta, they told me kindly but firmly: Atlanta wasn’t ready. People here wouldn’t understand niche fragrance, wouldn’t value the artistry, wouldn’t care. But I knew they were wrong. I believed this diverse, beautiful city I’ve called home for over 30 years was filled with people ready to discover, to slow down, and to embrace the privilege of wearing fragrance as art.
So I built INDIEHOUSE, not just as a store but as a classroom, a community, and a catalyst for curiosity. We opened in the uncertain summer of 2020, navigating a pandemic, supply chain chaos, hiring challenges, and the “recession-ish” mood that followed. It wasn’t easy. But every day, we met incredible individuals who proved what we knew all along: Atlanta is filled with connoisseurs who value artistry, intention, and living beautifully.
Now, in 2025, it’s time for INDIEHOUSE 2.0. The industry has evolved, and not always in ways that align with our mission to educate, inspire, and elevate. There’s too much noise, too much misinformation, and too many trends chasing the lowest common denominator. We’re not here for that. We’re here for the connoisseurs, the artists, the trailblazers who see fragrance as an extension of their individuality. Some things will change. Some things you will love, others may surprise you. But know this: we will remain true to the people we are here to serve, staying authentic, intentional, and committed to bringing beauty and truth to those who seek it.
INDIEHOUSE first public appearance, June 2018
OPENING DAY in Alpharetta!
June 2020
Bright lights - big City!
Opening Westside Provisions store, November 2022
The Goat Farm Studio opens
April 2024 to meet increased demand for classes.
INDIEHOUSE 2.0 launches: A reimagined fragrance destination blending art, luxury, and personalization
A LOOK back at our humble beginnings.....
The
PROUST
QUESTIONNARE
Still here? Perfect. If we're going to take this journey together, we gotta go a little deeper.
Here are my answers to the famously
big questions, a la Vanity Fair.
What’s your idea of perfect happiness?
A sunlit terrace with a view of the ocean, a fully-charged laptop, three unread Vogue issues, a chilled glass of blanc de blanc by Ruinart and a lifetime ban on the words “Can we hop on
a quick call?”
What’s your greatest extravagance?
Putting real cowhide rugs in a make your own perfume store. Let's just say we replace them often.
On what occasion do you lie?
When I use the words "I'll do that right now".
Which historical figure do you most identify yourself with?
I’ve been told that I inspired “The Last Great American Dynasty” by Taylor Swift, so take with that what you will.
If you could change one thing about yourself, what would it be?
I’d stop pretending I don’t need systems when, in fact, I absolutely, desperately need systems.
What do you consider your greatest achievement?
Building something brave enough to help other people be bold & inspired.
What is your most marked characteristic?
Obsessively creative to the point where we have not even implemented my last crazy & impossible idea before I am on to the next impossible & crazy idea.
What do you most value in your team?
Hustle. Compassion. Commitment. Hustle.
How do you take your martini?
Straight up. Obviously.
“When you have nothing to lose, you find the courage to create, the clarity to outthink, and the grit to outperform—because the Power of Broke isn’t a setback, it’s a mindset.”
— Daymond john
“
best advice/inspiration
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