Clean Ingredients, Sustainable Sourcing and Unforgettable Scents
When founder Bee Shapiro became pregnant with daughter Ellis and was living in Brooklyn (hence Ellis Brooklyn!), she started cleaning up her beauty routine and found there were no sophisticated clean options for fragrance. This was 2013 and the beginnings of clean beauty as we know it today.
In our world of non-stop, intense visual imagery, fragrance reconnects us to our sense of smell but also to a present state of mind. Close your eyes, take a whiff and be in the moment. It is perhaps singular in that way in how it can convey well-being. It is this power of perfume—to convey health and beauty— that underlines all of our scents. I'll leave the avant-garde scent experiments to others. While I appreciate, say, the hyperrealistic smell of pencil erasers, I'd rather focus on making something stunningly beautiful and masterfully crafted that becomes part of real day-to-day lives. And let's also be rigorous with our clean beauty standards and source sustainably while we're at it.