BEAUTIFULLY DIFFERENT.

Our mission is to show the provocative side of naturals and the dirty side of clean

We believe that nature is incredibly sensual, so we work with these raw ingredients to create dynamic fragrances that explore the unpolished version of these plants and flowers—from dirt to stem to petals, with all their organic imperfections and earthly beauty intact, resulting in a vastly different experience than what people are used to when wearing traditional synthetic perfumes.

We call ourselves Heretics because we’ve chosen to disrupt the status quo and do something different. Working with naturally-derived botanical ingredients, we create vibrant non-gendered functional fragrances blended in organic non-GMO sugarcane alcohol so you can experience the Ayurvedic benefits of the powerful plant materials.

Using ancient perfumery traditions and handcrafted in small batches at our Los Angeles studio, these natural fragrances are always vegan and cruelty-free.