Instead of chasing market trends, we put top perfumers in the driver’s seat.
We offer the greatest perfume designers in the world total creative control, unlimited budgets, and a promise not to tamper with their work.
Luxury is indulging with the most expensive ingredients.
Catherine didn't hold back when we told her not to worry about the cost, and used the most expensive rose from Grasse. It takes 1 ton of handpicked rose petals – enough to fill a barn – to manually extract 1kg of the rose that WF/2020 is made with.