Last Updated: November 2025
This Privacy Policy describes how Modern Perfumery, LLC, together with its affiliated entities INDIEHOUSE Modern Fragrances Alpharetta, LLC and INDIEHOUSE Modern Fragrances Westside, LLC (collectively referred to as “INDIEHOUSE,” “we,” “our,” or “us”) collect, use, and share personal information when you interact with us—whether online at https://indiehousefragrances.com (the “Site”), in our retail boutiques, during workshops, or at temporary pop-up experiences we directly operate.
By using our Site or services, you agree to the practices described below.
1. Scope and Applicability
This Policy applies to information collected within the continental United States through:
Our website and e-commerce store;
INDIEHOUSE retail locations and classrooms;
INDIEHOUSE-hosted or co-branded events and pop-ups; and
Our digital communications (email, SMS, or other platforms linking to this Policy).
We do not sell or ship outside the continental United States, and we do not process data under non-U.S. laws such as the GDPR or UK Data Protection Act.
2. Information We Collect
a. Device Information
Automatically collected when you visit the Site, including:
IP address, browser type, device type, operating system, and time zone;
Referring/exit pages and search terms;
Data gathered through cookies, pixels, and similar tracking technologies.
b. Order & Account Information
When you make a purchase or create an account, we collect:
Name, billing and shipping address, email, and phone number;
Payment details (credit/debit cards, Apple Pay, Google Pay, PayPal, Venmo);
Order history, preferences, and loyalty data.
c. Experience & Event Data
When you register for classes, private events, or corporate workshops:
Participant contact information, group details, and fragrance selections;
Event preferences and post-event feedback.
d. Marketing & Communications
When you sign up for our newsletter, promotions, or text alerts, we collect your contact details and marketing preferences. We do not knowingly collect information from individuals under 16 years of age.
3. How We Use Your Information
We use personal information to:
Process purchases, bookings, and returns;
Communicate order updates, confirmations, and receipts;
Provide customer support and respond to inquiries;
Detect and prevent fraud or unauthorized transactions;
Deliver promotional messages if you have opted in;
Personalize experiences, offers, and product recommendations;
Improve our website, stores, and services;
Comply with tax, accounting, and legal obligations.
4. How We Share Information
We share information only as necessary to operate our business:
Service Providers – including Shopify (e-commerce), Google Analytics (analytics), email/SMS platforms,
payment processors, and shipping carriers.
Business Partners – when collaborating on co-hosted INDIEHOUSE-branded events.
Legal Requirements – to comply with applicable law, subpoena, or valid government request.
Corporate Transactions – in the event of a merger, sale, or reorganization involving Modern Perfumery, LLC or
its subsidiaries.
We do not sell, rent, or trade your personal data for monetary consideration.
5. Cookies and Tracking Technologies
INDIEHOUSE uses cookies, web beacons, and similar technologies to provide essential website functionality, remember your preferences, analyze traffic, and improve performance. These cookies help us keep carts and sessions active, measure website traffic and performance, and understand visitor behavior and advertising effectiveness.
We do not sell or share cookie data for profit, and all tracking is limited to lawful business purposes under U.S. privacy laws. We currently do not display a cookie-consent banner because we sell exclusively within the continental United States and are not subject to international cookie-consent regulations.
You can manage or disable cookies through your browser settings. We do not currently respond to browser “Do Not Track” signals.
6. Data Retention
We retain personal information only as long as reasonably necessary to:
Fulfill orders or provide requested services;
Maintain records for tax, accounting, or legal compliance;
Prevent fraud or resolve disputes.
When information is no longer needed, it is securely deleted or anonymized.
Deletion of your customer account will also remove loyalty or membership points associated with that account.
7. Your Privacy Rights
Depending on your U.S. state of residence (including CA, CO, CT, VA, UT, DE, NJ, and IA), you may have the right to:
Access the personal data we hold about you;
Correct inaccurate information;
Delete personal data (subject to retention requirements);
Opt-out of data sharing for targeted advertising;
Request portability of your personal data.
To exercise any of these rights, email hello@indiehousefragrances.comwith the subject line “Privacy Request.”
We may verify your identity before completing your request and will respond within 45 days unless additional time is required by law.
8. Security of Your Information
We maintain reasonable administrative, technical, and physical safeguards to protect against unauthorized access, alteration, or disclosure. This includes secure hosting, encrypted payments, and restricted access to customer data. While no system is entirely secure, we act promptly in accordance with applicable U.S. laws if a breach occurs.
9. Marketing Communications
You may receive promotional emails or texts if you:
Opted in through our Site or in-store;
Made a prior purchase or booking; or
Participated in an INDIEHOUSE promotion.
You can unsubscribe at any time via the “Unsubscribe” link in emails or by contacting hello@indiehousefragrances.com
.
We may still send non-marketing communications (such as order confirmations or service updates).
10. Changes to This Policy
We may update this Privacy Policy to reflect operational, legal, or regulatory changes.
The revised version will appear on our Site with the updated “Last Updated” date.
Material changes will be communicated through a notice on the Site or by email when required.
11. Contact Us
For questions, concerns, or privacy-rights requests, please contact:
Modern Perfumery, LLC
on behalf of
INDIEHOUSE Modern Fragrances Alpharetta, LLC and INDIEHOUSE Modern Fragrances Westside, LLC
26 Old Roswell Street
Alpharetta, Georgia 30009
Email: hello@indiehousefragrances.com
12. Summary of Key Commitments
This Privacy Policy describes how Modern Perfumery, LLC, together with its affiliated entities INDIEHOUSE Modern Fragrances Alpharetta, LLC and INDIEHOUSE Modern Fragrances Westside, LLC (collectively referred to as “INDIEHOUSE,” “we,” “our,” or “us”) collect, use, and share personal information when you interact with us—whether online at https://indiehousefragrances.com (the “Site”), in our retail boutiques, during workshops, or at temporary pop-up experiences we directly operate.
By using our Site or services, you agree to the practices described below.
1. Scope and Applicability
This Policy applies to information collected within the continental United States through:
Our website and e-commerce store;
INDIEHOUSE retail locations and classrooms;
INDIEHOUSE-hosted or co-branded events and pop-ups; and
Our digital communications (email, SMS, or other platforms linking to this Policy).
We do not sell or ship outside the continental United States, and we do not process data under non-U.S. laws such as the GDPR or UK Data Protection Act.
2. Information We Collect
a. Device Information
Automatically collected when you visit the Site, including:
IP address, browser type, device type, operating system, and time zone;
Referring/exit pages and search terms;
Data gathered through cookies, pixels, and similar tracking technologies.
b. Order & Account Information
When you make a purchase or create an account, we collect:
Name, billing and shipping address, email, and phone number;
Payment details (credit/debit cards, Apple Pay, Google Pay, PayPal, Venmo);
Order history, preferences, and loyalty data.
c. Experience & Event Data
When you register for classes, private events, or corporate workshops:
Participant contact information, group details, and fragrance selections;
Event preferences and post-event feedback.
d. Marketing & Communications
When you sign up for our newsletter, promotions, or text alerts, we collect your contact details and marketing preferences. We do not knowingly collect information from individuals under 16 years of age.
3. How We Use Your Information
We use personal information to:
Process purchases, bookings, and returns;
Communicate order updates, confirmations, and receipts;
Provide customer support and respond to inquiries;
Detect and prevent fraud or unauthorized transactions;
Deliver promotional messages if you have opted in;
Personalize experiences, offers, and product recommendations;
Improve our website, stores, and services;
Comply with tax, accounting, and legal obligations.
4. How We Share Information
We share information only as necessary to operate our business:
Service Providers – including Shopify (e-commerce), Google Analytics (analytics), email/SMS platforms,
payment processors, and shipping carriers.
Business Partners – when collaborating on co-hosted INDIEHOUSE-branded events.
Legal Requirements – to comply with applicable law, subpoena, or valid government request.
Corporate Transactions – in the event of a merger, sale, or reorganization involving Modern Perfumery, LLC or
its subsidiaries.
We do not sell, rent, or trade your personal data for monetary consideration.
5. Cookies and Tracking Technologies
INDIEHOUSE uses cookies, web beacons, and similar technologies to provide essential website functionality, remember your preferences, analyze traffic, and improve performance. These cookies help us keep carts and sessions active, measure website traffic and performance, and understand visitor behavior and advertising effectiveness.
We do not sell or share cookie data for profit, and all tracking is limited to lawful business purposes under U.S. privacy laws. We currently do not display a cookie-consent banner because we sell exclusively within the continental United States and are not subject to international cookie-consent regulations.
You can manage or disable cookies through your browser settings. We do not currently respond to browser “Do Not Track” signals.
6. Data Retention
We retain personal information only as long as reasonably necessary to:
Fulfill orders or provide requested services;
Maintain records for tax, accounting, or legal compliance;
Prevent fraud or resolve disputes.
When information is no longer needed, it is securely deleted or anonymized.
Deletion of your customer account will also remove loyalty or membership points associated with that account.
7. Your Privacy Rights
Depending on your U.S. state of residence (including CA, CO, CT, VA, UT, DE, NJ, and IA), you may have the right to:
Access the personal data we hold about you;
Correct inaccurate information;
Delete personal data (subject to retention requirements);
Opt-out of data sharing for targeted advertising;
Request portability of your personal data.
To exercise any of these rights, email hello@indiehousefragrances.comwith the subject line “Privacy Request.”
We may verify your identity before completing your request and will respond within 45 days unless additional time is required by law.
8. Security of Your Information
We maintain reasonable administrative, technical, and physical safeguards to protect against unauthorized access, alteration, or disclosure. This includes secure hosting, encrypted payments, and restricted access to customer data. While no system is entirely secure, we act promptly in accordance with applicable U.S. laws if a breach occurs.
9. Marketing Communications
You may receive promotional emails or texts if you:
Opted in through our Site or in-store;
Made a prior purchase or booking; or
Participated in an INDIEHOUSE promotion.
You can unsubscribe at any time via the “Unsubscribe” link in emails or by contacting hello@indiehousefragrances.com
.
We may still send non-marketing communications (such as order confirmations or service updates).
10. Changes to This Policy
We may update this Privacy Policy to reflect operational, legal, or regulatory changes.
The revised version will appear on our Site with the updated “Last Updated” date.
Material changes will be communicated through a notice on the Site or by email when required.
11. Contact Us
For questions, concerns, or privacy-rights requests, please contact:
Modern Perfumery, LLC
on behalf of
INDIEHOUSE Modern Fragrances Alpharetta, LLC and INDIEHOUSE Modern Fragrances Westside, LLC
26 Old Roswell Street
Alpharetta, Georgia 30009
Email: hello@indiehousefragrances.com
12. Summary of Key Commitments
- We operate solely within the continental United States.
- We do not sell or share your personal information for profit.
- We share limited data only with trusted service providers.
- You have rights to access, correct, delete, or opt-out of targeted advertising.
- We follow reasonable U.S.-standard data-security and retention practices.
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